Date:
May 22-23
Venue:
Hall 5, Shenzhen Convention & Exhibition Center (Futian), China

2025 Conference

Thursday, May 22  Keynote

MC: Lori Lee, Senior Director, APAC & China, Bluetooth SIG

09:30-10:00

Bluetooth®: Creating a Better World Through Connection

Neville Meijers, CEO, Bluetooth SIG

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10:00-10:30

Enhancing Manufacturing Productivity and Efficiency through Industry IoT

Moderator:

  • Zhao Ruilong, Director of the South China Operations Center at the Industrial and IoT Research Institute, CAICT

Panelist:

  • Jason Zhu, CEO, Barrot

  • Anurag Chauhan,Wireless Product Management Director, Infineion Technologies

  • Di Lu, Chief Operation Office, PHY+

  • Frank Wang, Hardware Product Director, Tuya Smart

  • Kevin Ai, Director of Standards and Ecosystem China, Nordic

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10:30-11:00

Application of Bluetooth Technology in Smart Home

Lin Bing, Technical Manager, Xiaomi

Thursday, May 22  Technology Tracks

MC: Howard Wu, Market Development Manager, China and APAC, Bluetooth SIG

11:10-11:35

From Theory to Solutions: Silicon Labs' Channel Sounding Breakthroughs

Bruce Huang, Staff FAE, Silicon Labs

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11:35-12:00

The Future of HDT and Hi-Res Audio

Bell Wang, Marketing and Product manager, Savitech

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12:00-12:25

Bluetooth Ubiquitous Innovation: Digital Car Access Augmented by Channel Sounding / One Bluetooth Controller for Two Bluetooth Audio Streams

Arthur Chan, Marketing Manager, NXP

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13:30-13:55

An Introduction to Bluetooth® High Data Throughput

Gongyu Lu, Technical Marketing Manager, China & APAC, Bluetooth SIG

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13:55-14:20

How is a Smaller Footprint and Lower-Power Bluetooth LE Chip Enabling Bigger IoT Possibilities?

Adrien Cornille, Product Manager, EM Microelectronics

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14:20-14:45

Bluetooth Channel Sounding – The Performance Details

Dr. Tim Newton, CTO, RFcreations

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14:45-15:10

Bluetooth Mesh / Bluetooth NLC: Architecture and Evolution

Szymon Slupik, CTO, SILVAIR

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15:10-15:35

Auracast™ Broadcast Audio: Best Practices for Developing Transmitters, Receivers, and Broadcast Assistants for Public Locations

Junyong Liu, Director Product Marketing, Qualcomm

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15:35-16:00

How to Debug Proprietary Bluetooth

Wei Heng, AP Sales Manager, Teledyne LeCroy

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16:00-16:25

Bluetooth PAwR - Overview and Opportunity

Biao Han, IoT Product Line Director, Barrot

Friday, May 23  Keynote

MC: Lori Lee, Senior Director, APAC & China, Bluetooth SIG

09:30-10:00

The Rise of AI and the role of Bluetooth

Moderator:

  • Haipeng Jin, Board Member, Bluetooth SIG

Panelist:

  • Dino Bekis, Vice President & General Manager, Wearables and Mixed Signal Solutions, Qualcomm

  • Figo Gao, VP, Business Development, BES

  • Lance Fu,RF R&D Director, Iflytek

  • Gary Hsieh, Chairman & CTO, 1MORE and TIINLAB Acoustic Technology

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10:00-10:30

Nordic's Path of Bluetooth Innovation

Kevin Ai, Director of Standards and Ecosystem, China Region, Nordic Semiconductor

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10:30-11:00

Meeting Needs of an Aging Population

Moderator:

  • Gao Yang, Chief Editor of eefocus

Panelist:

  • Leo Wu, Senior Marketing Manager, Goodix

  • Brian Blum, Senior Product Marketing Manager, Silicon Labs

  • Yaoping Huang, Business Development, APAC, EM Micro

  • Yuanming Song, VP of Marketing, Cassia Networks

Friday, May 23  Industry/Use Case Tracks

MC: Howard Wu, Market Development Manager, China and APAC, Bluetooth SIG

11:10-11:35

Innovation and Future of Bluetooth Audio Technology

Elizabeth Huang, Staff PM Manager, Telink

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11:35-12:00

Kilometer-level Offline Bluetooth Communication Technology and Scenarios

John Zhao, Head of Communication Product Planning Director of the RF System Group, Vivo

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12:00-12:25

Bluetooth in Lighting Control

Zhijun Li, President, SILA

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13:30-13:55

Engineering Auracast™ Deployments: Integrating and Optimizing Audio Systems in Real-World Venues

Sam Burkinshaw, Head of Business Development, Ampetronic | Listen Technologies

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13:55-14:20

Bluetooth Technology Drives Innovative Applications & Enables the Future

Mingzhi Zhao, Marketing Manager of Consumer, Computing and Communication Segment, Infineon

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14:20-14:45

Bluetooth Find My: Marketing Applications and Opportunities

OPPO Find My

Yadong Hu, Bluetooth Software Team Leader, OPPO

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14:45-15:10

STM32WBA Wireless MCU Series + AI

Alex LI, AI Market Manager, General Purpose Microcontrollers – China, ST

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15:10-15:35

Bluetooth ESL Market Updates & Opportunities

Michelle Liang, CTO, Hanshow

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15:35-16:00

Bluetooth Channel Sounding: Unlocking the Precision Localization Code for Digital Car Keys

Brandon Chen, Digital Key Product Director, YuanFeng Technology Co.,Ltd.

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16:00-16:25

Bluetooth Qualification Program Overview and Updates

Lewis Chan, Senior Director, Quality and Compliance, Bluetooth SIG

*Tip: The organizer reserves the right to change the schedule; the final schedule shall be subject to the one released on the event day.

2026 Exhibitors