Event details
Time:
May 22-23
Location:
Hall 5, Shenzhen Convention & Exhibition Center (Futian), China
2025 Conference

Thursday, May 22  Keynote

MC: Lori Lee ,Senior Director, APAC & China, Bluetooth SIG


09:30-10:00

Bluetooth®: Creating a Better World Through Connection  

Neville Meijers, CEO, Bluetooth SIG

————————————————————————————————————————

10:00-10:30 

Enhancing Manufacturing Productivity and Efficiency
through Industry IoT

Moderator: 

  • Zhao Ruilong, Director of the South China Operations Center at the Industrial and IoT Research Institute, CAICT

Panelist: 

  • Jason Zhu, CEO, Barrot

  • Anurag Chauhan,Wireless Product Management Director, Infineion Technologies 

  • Di Lu, Chief Operation Office, PHY+

  • Frank Wang, Hardware Product Director, Tuya Smart

  •  Kevin Ai, Director of Standards and Ecosystem China, Nordic

————————————————————————————————————————

10:30-11:00 

Application of Bluetooth Technology in Smart Home
Lin Bing, Technical Manager, Xiaomi



Thursday, May 22  Technology Tracks

MC: Howard Wu,Market Development Manager, China and APAC, Bluetooth SIG


11:10-11:35

From Theory to Solutions: Silicon Labs' Channel Sounding Breakthroughs

Bruce Huang, Staff FAE, Silicon Labs

————————————————————————————————————————

11:35-12:00 

The Future of HDT and Hi-Res Audio 

Bell Wang, Marketing and Product manager, Savitech

————————————————————————————————————————

12:00-12:25

Bluetooth Ubiquitous Innovation: Digital Car Access Augmented by Channel Sounding / One Bluetooth Controller for  Two Bluetooth Audio Streams

Arthur Chan, Marketing Manager, NXP

————————————————————————————————————————

13:30-13:55

An Introduction to Bluetooth® High Data Throughput

Gongyu Lu, Technical Marketing Manager, China & APAC, Bluetooth SIG

————————————————————————————————————————

13:55-14:20

How is a Smaller Footprint and Lower-Power Bluetooth LE Chip Enabling Bigger IoT Possibilities?

Adrien Cornille, Product Manager, EM Microelectronics 

————————————————————————————————————————

14:20-14:45

Bluetooth Channel Sounding – The Performance Details

Dr. Tim Newton, CTO, RFcreations 

————————————————————————————————————————

14:45-15:10

Bluetooth Mesh / Bluetooth NLC: Architecture and Evolution

Szymon Slupik, CTO, SILVAIR

————————————————————————————————————————

15:10-15:35

Auracast™ Broadcast Audio: Best Practices for Developing Transmitters, Receivers, and Broadcast Assistants for Public Locations

Junyong Liu, Director Product Marketing, Qualcomm

————————————————————————————————————————

15:35-16:00

How to Debug Proprietary Bluetooth

Wei Heng, AP Sales Manager, Teledyne LeCroy

————————————————————————————————————————

16:00-16:25

Bluetooth PAwR - Overview and Opportunity

Biao Han, IoT Product Line Director, Barrot




Friday, May 23  Keynote

MC: Lori Lee ,Senior Director, APAC & China, Bluetooth SIG


09:30-10:00

The Rise of AI and the role of Bluetooth

Moderator: 

  • Haipeng Jin, Board Member, Bluetooth SIG

Panelist:

  • Dino Bekis, Vice President & General Manager, Wearables and Mixed Signal Solutions, Qualcomm

  • Figo Gao, VP, Business Development, BES

  • Lance Fu,RF R&D Director, Iflytek 

  • Gary Hsieh, Chairman & CTO, 1MORE and TIINLAB Acoustic Technology

————————————————————————————————————————

10:00-10:30 

Nordic's Path of Bluetooth Innovation

Kevin Ai, Director of Standards and Ecosystem, China Region, Nordic Semiconductor

————————————————————————————————————————

10:30-11:00 

Meeting Needs of an Aging Population 

Moderator: 

  • Gao Yang, Chief Editor of eefocus

Panelist: 

  • Leo Wu, Senior Marketing Manager, Goodix

  • Brian Blum, Senior Product Marketing Manager, Silicon Labs

  • Yaoping Huang, Business Development, APAC, EM Micro

  • Yuanming Song, VP of Marketing, Cassia Networks



Friday, May 23  Industry/Use Case Tracks

MC: Howard Wu,Market Development Manager, China and APAC, Bluetooth SIG 


11:10-11:35

Innovation and Future of Bluetooth Audio Technology

Elizabeth Huang, Staff PM Manager, Telink 

————————————————————————————————————————

11:35-12:00

Kilometer-level Offline Bluetooth Communication Technology and Scenarios

John Zhao, Head of Communication Product Planning Director of the RF System Group, Vivo

————————————————————————————————————————

12:00-12:25

Bluetooth in Lighting Control

Zhijun Li, President, SILA

————————————————————————————————————————

13:30-13:55

Engineering Auracast™ Deployments: Integrating and Optimizing Audio Systems in Real-World Venues

Sam Burkinshaw, Head of Business Development, Ampetronic | Listen Technologies

————————————————————————————————————————

13:55-14:20

Bluetooth Technology Drives Innovative Applications & Enables the Future

Mingzhi Zhao, Marketing Manager of Consumer, Computing and Communication Segment, Infineon 

———————————————————————————————————————

14:20-14:45

Bluetooth Find My: Marketing Applications and Opportunities

OPPO Find My

Yadong Hu, Bluetooth Software Team Leader, OPPO

————————————————————————————————————————

14:45-15:10

STM32WBA Wireless MCU Series + AI

Alex LI, AI Market Manager, General Purpose Microcontrollers – China, ST

————————————————————————————————————————

15:10-15:35

Bluetooth ESL Market Updates & Opportunities

Michelle Liang, CTO, Hanshow

————————————————————————————————————————

15:35-16:00

Bluetooth Channel Sounding: Unlocking the Precision Localization Code for Digital Car Keys

Brandon Chen, Digital Key Product Director, YuanFeng Technology Co.,Ltd.

————————————————————————————————————————

16:00-16:25

Bluetooth Qualification Program Overview and Updates

Lewis Chan, Senior Director, Quality and Compliance, Bluetooth SIG


*Tip: The organizer reserves the right to change the schedule; the final schedule shall be subject to the one released on the event day.

Moderator
Senior Director, APAC & China, Bluetooth SIG
Panel
Panel Moderator
Director of the South China Operations Center at the Industrial and IoT Research Institute, CAICT
Board Member, Bluetooth SIG
Chief Editor of eefocus
Panelist
CEO, Barrot
Wireless Product Management Director, Infineon Technologies
Chief Operation Office, PHY+
Hardware Product Director, Tuya Smart
Director of Standards and Ecosystem China, Nordic
Vice President & General Manager, Wearables and Mixed Signal Solutions, Qualcomm
RF R&D Director, Iflytek
Chairman & CTO, 1MORE and TIINLAB Acoustic Technology
VP, Business Development, BES
Senior Marketing Manager, Goodix
Senior Product Marketing Manager, Silicon Labs
Business Development, APAC, EM Micro
VP of Marketing, Cassia Networks
Speakers
CEO, Bluetooth SIG
Director of Standards and Ecosystem China, Nordic
Technical Manager, Xiaomi
Product Manager, EM Microelectronics
Head of Business Development, Ampetronic | Listen Technologies
Marketing ManagerMarketing Manager of Consumer, Computing and Communication Segment, Infineon Technologies
AI Market Manager, General Purpose Microcontrollers – China, ST
CTO, Hanshow
2025 Exhibitors